ADCOLOR Announces 2024 Class of FUTURES and LEADERS

“Launched in 2012, the ADCOLOR FUTURES program identifies and nurtures the next generation of leaders who have one to three years of experience in their industry. Now in its 13th year, the program provides training, mentorship and empowerment to selected young professionals with the goal of supporting the talent of tomorrow, today. After an extensive application and interview process, 30 young professionals were chosen as the 2024 class of ADCOLOR FUTURES...”

Aperture: Photographs That Show the “Fire and Thunder” of Contemporary Life

“The role of the artist is to dream up a world where we collectively transcend the limits of inequitable systems,” notes the exhibition’s curator Adama Kamara of Creative Theory Agency. “We rely on them to cast light on our experiences through the fire and thunder, but also to imagine a world on the other side.” The Image Equity Fellowship and subsequent exhibition grow from Real Tone, Google’s efforts to more accurately and beautifully represent people of color on camera and in image products, and has since developed into a collective of image makers capturing their communities through the lens of identity, belonging, movement, coming of age, home, and beyond…

Ad Council Champion for Good: Adama Kamara

“Creative Theory Agency’s Adama Kamara served as the lead strategist for the latest round of creative from our Emergency Preparedness campaign, which is designed to reach Black communities that are often disproportionately impacted by natural disasters. We talked to Adama about her fascinating background, her immersive approach for this work, and the best advice she’s ever received…”

New Campaign by FEMA and the Ad Council Encourages Black Community to "Create a Lasting Legacy" by Preparing for Disasters

“As part of FEMA's ongoing approach to advance accessibility and cultural competency in boosting the nation's preparedness, the new PSAs were developed specifically to reach Black and African American communities, and will air nationwide… FEMA's Ready Campaign PSAs were developed pro bono by Creative Theory Agency in coordination with the Ad Council and will be available in TV, radio, print, out of home and digital formats…”

The New York Times: A Liberal Town Built Around Confederate Generals Rethinks Its Identity

“Adama Kamara grew up in Lexington, attending preschool in a church named for Stonewall Jackson. A 2020 graduate of Emory University in Atlanta, she had never protested the city’s Confederate memorials, but when the City Council met on July 2 to debate the cemetery’s name, she called in via video conference…”

From social justice to storytelling, Emory College class orator speaks out for others

“When Adama Kamara delivers her Emory College graduation speech, she will face fears – and fulfill a mother’s dream. Kamara, an anthropology and international studies double major who grew up in Lexington, Virginia, is a first-generation American whose parents immigrated from Sierra Leone. She was chosen as Emory College’s featured speaker by faculty, students, and administrators after a competitive selection process…”

Black Cosmopolitan' exhibit focuses on James Weldon Johnson's diplomatic career

“The newest exhibit at Emory’s Stuart A. Rose Manuscript, Archives and Rare Book Library highlights the often-overlooked diplomatic career of James Weldon Johnson and how his international experiences intersected with his advocacy for black freedom at home and abroad…”